Superbowl 59 delivers record audience despite one-sided game

Superbowl 59 in New Orleans may not have offered an overly exciting encounter, but it once again set a viewership record for the second time in a row. This great sports spectacle continues the trend of growing popularity, which is clearly seen in the increased number of spectators from year to year. The Superbowl is the most famous sporting event in the United States, but now it is gradually becoming a global phenomenon.

Over 126 million viewers watched the record Superbowl

The Philadelphia Eagles, with great dominance, defeated the Kansas City Chiefs, and the match was watched by an incredible 126 million people in the United States via TV channels and streaming platforms. This number is more than two million higher than the previous year, when it was also the second most watched Superbowl of all time. The NFL, it seems, is becoming a global phenomenon, as many fans from Europe, Asia and South America are increasingly following this sport, while promotion on social networks has played a major role in its popularity.

The largest number of spectators was recorded during the second quarter, when the match was still uncertain, and the number of spectators reached 135.7 million. This viewership growth can be partially attributed to new streaming platforms, which are becoming an increasingly important factor in watching major sporting events. At Superbowl 59 in New Orleans, 13.6 million viewers followed the game via streaming services, while the highest number of viewers at one point was 14.5 million. This year's Superbowl aroused enormous interest, although most expected the match to be more tense and much more uncertain.

While this was a record-breaking event, the NFL may be concerned about the decline in viewership for the entire playoffs compared to last year, which was down 9%. This could be a signal for organizers to pay attention to viewership trends and improve their content even more. This Superbowl was also specific for numerous famous personalities, among whom Taylor Swift, Paife Spiranc and Donald Trump stood out.