This CEO's startup has raised $92 million and is backed by Sundar Pichai. He shares his 'superpower' tip for aspiring entrepreneurs

5 hours ago 8
ARTICLE AD BOX

Caesar Sengupta, co-founder and CEO of Arta Finance.

Courtesy of Arta Finance

Given the ups and downs of the startup journey, the biggest "superpower" that entrepreneurs tin person is the quality to crushed themselves, said Caesar Sengupta, co-founder and CEO of fintech startup Arta Finance.

"There's truthful overmuch sound successful the world," Sengupta told CNBC Make It. The entrepreneurial way tin beryllium highly volatile, and founders volition beryllium pulled successful galore antithetic directions, truthful being capable to filter retired what's important from each of the sound is key, helium added.

His no. 1 strategy for this is simple: "start meditating."

"I privation 3 years back, idiosyncratic had sat maine down and said: 'Dude, similar everything other [will] beryllium fine. Just beryllium yourself down and meditate ... cognize erstwhile to tune out," helium said.

Prior to co-founding the fintech startup successful 2021, the 49-year-old spent astir 15 years astatine Google wherever helium led large projects specified arsenic Google Pay and the company's "Next Billion Users" initiative.

It was astatine that large tech institution wherever Sengupta met his co-founders and immoderate of his archetypal angel investors, including the CEO of Google, Sundar Pichai.

To date, Arta Finance has raised implicit $92 cardinal and is backed by salient investors specified arsenic Sequoia Capital India and Ribbit Capital.

Top strategy for entrepreneurs

There is simply a monolithic displacement you acquisition going from moving successful a large institution to gathering a startup, says Sengupta. Not lone tin you suffer each consciousness of work-life balance, but hazard besides takes connected an wholly caller meaning.

In a large company, hazard is much contained. At a startup, "you're conscionable overmuch much fragile," said Sengupta.

"If you inquire immoderate entrepreneur who's been successful a ample company, it's a beauteous scary leap precocious successful your life. I would accidental determination are days wherever you consciousness ... 100%, and determination are days wherever you're like: 'Oh my God, what did I conscionable do?' But I deliberation that's what I emotion astir it," helium added.

A startup is 1 of those places wherever it's precise casual for you to wholly get drawn in, to the detriment of yourself, your family, your wellness [and] your intelligence health.

Caesar Sengupta

Co-founder and CEO, Arta Finance

Additionally, successful a startup environment, it is truly casual to get wholly drawn in, "to the detriment of yourself, your family, your wellness [and] your intelligence health," said Sengupta. "But ultimately, it's astir however [you] face the ups and downs of life."

That's wherefore it's important to instrumentality attraction of your intelligence and carnal health, helium said. On a regular basis, helium tries to allocate 5 to 10 minutes a nighttime to sitting unsocial and meditating.

He besides uses workout arsenic a mode to meditate. "I realized [that] cycling, for me, is not conscionable carnal exercise, but it's 1 of the lone times wherever nary 1 tin scope maine … So forcing myself to beryllium connected that happening for an hr oregon 2 conscionable makes maine meditate," helium said.

Are you acceptable to bargain a house? Take Smarter by CNBC Make It's caller online course How to Buy Your First Home. Expert instructors volition assistance you measurement the outgo of renting vs. buying, financially prepare, and confidently navigate each measurement of the process—from owe basics to closing the deal. Sign up today and usage coupon codification EARLYBIRD for an introductory discount of 30% disconnected $97 (+taxes and fees) done July 15, 2025.

Plus, sign up for CNBC Make It's newsletter to get tips and tricks for occurrence astatine work, with wealth and successful life, and request to articulation our exclusive assemblage connected LinkedIn to link with experts and peers.

Earning $350K A Year Remotely From Mexico City

Read Entire Article