ARTICLE AD BOX
Former NBC Cable President Tom Rogers is dialing backmost his bullishness connected Netflix.
The media trailblazer, who was a self-proclaimed "raging bull" connected Netflix, told CNBC's "Fast Money" this week he's starting to interest — and listed contention with escaped contented connected YouTube arsenic a headwind.
"[Netflix] inactive [has] much deed shows than each the different streaming services combined, but erstwhile you look astatine the maturation of their sub[scriber] basal and look astatine the magnitude of full engagement clip from each viewers they get, the magnitude of viewing per spectator has gone down some," said Rogers, who's present enforcement president of AI institution Claigrid.
Netflix saw the largest monthly viewership summation versus its peers successful June, according to Nielsen. However, YouTube had 13% of full monthly TV viewership portion Netflix had 8%.
Rogers' latest instrumentality comes aft Netflix delivered a affirmative quarterly report connected July 17.
"There was thing incorrect with its net astatine all," said Rogers, who is besides a CNBC contributor. "But engagement is what drives everything here. The magnitude of viewing it gets, it drives terms increases, which thrust programming budget, which drives much large programming."
Netflix beat 2nd 4th apical and bottommost enactment estimates and raised its full-year guidance. But since its net report, the streamer's banal is down astir 6% and is present disconnected astir 11% since hitting a grounds precocious connected June 30.
Rogers besides predicts artificial quality volition beryllium a "double-edged sword" for Netflix successful the near-term. On the 1 hand, helium said it volition assistance the streamer's targeted advertizing and assistance chopped programming costs. But it besides allows autarkic contented creators a limb up — which benefits YouTube.
"The enactment betwixt nonrecreational and amateur contented is going to get much and much blurry arsenic AI tools successful the hands of amateurs let them to nutrient things that look incredibly professional," helium said. "I deliberation AI successful the hands of the originative assemblage of YouTube could make a level of nonrecreational programming for YouTube which drives its viewership adjacent further."
YouTube's genitor company, Alphabet, is up 2% truthful acold this year.
Yet, Rogers inactive considers Netflix maintaining his presumption arsenic the astir invaluable media institution successful the world. However, helium said a lag is "something to ticker for sure."
Netflix spokesperson Emily Goldstein deferred remark to the company's second-quarter net call.
English (US) ·