General Mills to remove artificial colors from all its US cereals and foods

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Boxes of sugary cereal, including those from General Mills, capable a store's shelves connected April 16, 2025, successful Miami, Florida.

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General Mills said connected Tuesday it would region artificial colors from its afloat U.S. retail portfolio by the extremity of 2027.

The Cheerios shaper besides said it would region synthetic dyes from each its U.S. cereals and foods served successful K-12 schools by summertime 2026.

General Mills added the alteration volition interaction lone a tiny information of the K-12 schoolhouse portfolio, arsenic astir each of its schoolhouse offerings are made without certified colors portion 85% of the U.S. retail portfolio is made without artificial colors.

This determination comes a fewer months aft Health Secretary Robert F. Kennedy Jr. laid retired plans to region synthetic nutrient dyes from the U.S. nutrient proviso to code chronic diseases and conditions specified arsenic obesity among Americans.

Earlier connected Tuesday, Kraft Heinz said it would not motorboat products with artificial colors successful the United States effectual immediately, and would purpose to destruct synthetic dyes from existing items by the extremity of 2027.

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