CEO Linda Yaccarino announced resignation from Musk’s X

In a astonishment move, Yaccarino says she is stepping from the societal media level formerly known arsenic Twitter.

Elon Musk-owned X’s CEO Linda Yaccarino announced her resignation successful a astonishment move, conscionable months aft the societal media level was acquired by the billionaire’s AI startup, xAI.

In a connection posted connected the level Wednesday, the erstwhile NBCUniversal advertizing enforcement said she had “decided to measurement down arsenic CEO of X” pursuing what she described arsenic “two unthinkable years” starring the institution done a large transformation.

After 2 unthinkable years, I’ve decided to measurement down arsenic CEO of 𝕏.

When @elonmusk and I archetypal spoke of his imaginativeness for X, I knew it would beryllium the accidental of a beingness to transportation retired the bonzer ngo of this company. I’m immensely grateful to him for entrusting me…

— Linda Yaccarino (@lindayaX) July 9, 2025

Yaccarino’s departure from the societal media institution adds to the turbulence successful Musk’s sprawling concern empire, including falling income astatine his electrical conveyance shaper Tesla and artificial intelligence-related controversies. Musk is besides embroiled successful a war of words with United States President Donald Trump.

She did not springiness a circumstantial crushed for her decision. X and Yaccarino did not instantly respond to requests for comment.

The resignation comes conscionable 1 time aft Grok, the AI chatbot developed by xAI, posted contented referencing Adolf Hitler connected the platform. The posts were aboriginal deleted pursuing a nationalist backlash.

“We started with the captious aboriginal enactment indispensable to prioritise the information of our users — particularly children, and to reconstruct advertiser confidence,” Yaccarino said successful a station connected X.

Musk thanked Yaccarino for her contributions successful a reply to the CEO’s station connected X.

“Linda Yaccarino’s abrupt departure whitethorn beryllium a effect of a deficiency of acceptable betwixt her attack and Elon Musk’s style,” said Gil Luria, expert astatine DA Davidson.

“This whitethorn person travel to a caput erstwhile the embedded AI chat Grok started responding to AI posts successful an progressively violative mode yesterday.”

Tesla is besides dealing with an exodus of apical executives. The billionaire’s adjacent state astatine Tesla, Omead Afshar, was fired past period arsenic the company’s income continued to slump. North America HR Director Jenna Ferrua besides near the institution astir the aforesaid time.

Yaccarino took the apical occupation astatine X, formerly Twitter, successful 2023 to assistance Musk alteration the institution aft helium bought it successful a $44bn deal.

Prior to becoming the CEO of X, Yaccarino spent respective years modernising the advertizing concern of Comcast’s NBCUniversal.

The societal media level is dealing with a dense indebtedness load, and Yaccarino has often had to woody with controversies stirred up by Musk, arsenic helium lurches the level to the right.

The institution has sued galore advertisers and an advertizing group, alleging they colluded to contradict X advertisement dollars.

Under Yaccarino, X introduced a scope of caller features aimed astatine turning the societal media tract into the “everything app” that Musk aimed for, including partnering with Visa to connection nonstop outgo solutions and launching a astute TV app.

The institution was besides exploring rolling retired an X recognition oregon debit card, the Financial Times reported past month.