Apple's WWDC underwhelms on AI, but software gets biggest facelift in over a decade

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Tim Cook, main enforcement serviceman of Apple Inc., during the Apple Worldwide Developers Conference (WWDC) astatine Apple Park field successful Cupertino, California, US, connected Monday, June 9, 2025.

David Paul Morris | Bloomberg | Getty Images

Apple's yearly developer league connected Monday lacked the splashy announcement that fans are utilized to seeing astatine WWDC. There was thing similar the Vision Pro uncover from 2023 oregon the Apple Intelligence announcement past year.

But determination was an important bundle update that, aboriginal this year, volition alteration the mode each of Apple's large devices, from iPhones and Mac laptops to Vision Pro virtual world headsets, volition look. It's a caller plan connection that runs crossed each of Apple's operating systems. The institution is calling it Liquid Glass.

For Apple, it's the archetypal important redesign of its iPhone operating strategy since 2013, erstwhile the institution announced iOS7. Apple says the fastener surface volition look similar it's made retired of glass. Buttons volition crook into small solid pills, fluidly sliding implicit solid rails. And determination are caller animations, including erstwhile answering a telephone call.

The unveiling underwhelmed Wall Street, which sent the banal down 1.2% connected the day. Investors are pressuring Apple to marque large changes to its artificial quality strategy, pushing it to lucifer the frontier models capabilities of rivals specified arsenic Google and OpenAI.

"Many of the AI features announced were much incremental successful our view, and already disposable done rival applications," UBS expert David Vogt wrote successful a enactment connected Monday. He has the equivalent of a clasp standing connected the stock.

Last year, Apple announced Apple Intelligence, its effect to ChatGPT, implicit with a demo of a "more personal" Siri that could intelligently parse done emails and messages to fig retired the champion clip to marque a edifice reservation. Apple delayed the diagnostic successful March, had to propulsion ads that depicted it, and provided nary update connected timing connected Monday.

"This enactment needed much clip to conscionable our precocious prime bar," Apple bundle main Craig Federighi said connected Monday. He restated the company's "the coming year" timeline.

Liquid solid design

Apple's absorption astatine WWDC was connected providing caller features and animations crossed its bundle that are "delightful," successful CEO Tim Cook's words.

The caller plan connection is dense connected transparent buttons, sliders, and different enactment elements. Users volition beryllium capable to spot it arsenic soon arsenic they upgrade their phones to the caller iOS, which volition beryllium disposable for beta investigating this summer.

Apple announces liquid solid during the Apple Worldwide Developers Conference (WWDC) connected June 9, 2025 successful Cupertino, California.

Justin Sullivan | Getty Images

Instead of hard, crisp corners successful rectangular windows, Apple's caller plan connection has curved corners that lucifer the device.

One crushed Apple gave for rolling retired the update present is that its computers and chips person go almighty capable to grip it. Apple said that its caller look was straight inspired by the look of VisionOS, the company's bundle for Vision Pro.

"Apple Silicon has go dramatically much almighty — enabling software, materials and experiences we erstwhile could lone imagination of," Federighi said successful a recorded video.

As with galore Apple announcements, reactions are each implicit the map. Some radical connected societal media were excited portion others compared the update to the look of Windows Vista, which was released successful 2007.

While Apple didn't marque galore important changes to the Siri experience, the institution did present a fewer important improvements and changes to its AI capabilities.

Apple besides expanded its integration with OpenAI's ChatGPT, integrating its representation procreation capabilities into an app that antecedently lone utilized Apple's technology.

When a idiosyncratic takes a screenshot connected an iPhone, a caller fastener volition nonstop the representation to ChatGPT, which tin summarize blocks of substance successful the image, oregon adjacent decipher what's happening.

One large betterment Apple is rolling retired is successful connection translation.

During a telephone telephone betwixt 2 radical who don't talk the aforesaid language, the telephone app tin construe a condemnation aft it's spoken and usage an AI-generated dependable to talk to the different enactment successful the their language. Apple says the diagnostic uses AI processed connected the iPhone and doesn't necessitate a transportation to a server.

New numbers

In immoderate corners of the Apple instrumentality universe, the astir notable announcement connected Monday whitethorn impact a elemental number.

Since 2007, Apple had introduced a caller mentation of its iOS each year. By 2024, Apple was connected iOS 18. It's a meaningful fig for users who privation to cognize if they person the latest Apple features, and immoderate 82% of users with caller iPhones had upgraded to iOS 18 wrong a year.

Now, Apple is naming its operating systems for the iPhone and different devices aft the twelvemonth that they'll beryllium disposable for usage by astir consumers. In this case, it's 2026.

In September, users volition upgrade to iOS 26. Apple besides has iPadOS 26, WatchOS 26, tvOS 26 and Vision OS 26.

The sanction alteration volition simplify however to notation to the assorted operating systems, which had gotten confusing fixed that each instrumentality was connected a antithetic generation. It besides keeps the unit connected Apple to support rolling retired an update each year, oregon other the fig volition marque it wide that its bundle is outdated.

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