Apple's China iPhone sales grows for the first time in two years

Apple iPhone income successful China roseate successful the 2nd 4th of the twelvemonth for the archetypal clip successful 2 years, Counterpoint Research said, arsenic the tech elephantine looks to turnaround its concern successful 1 of its astir captious markets.

Sales of iPhones successful China jumped 8% year-on-year successful the 3 months to the extremity of June, according to Counterpoint Research. It's the archetypal clip Apple has recorded maturation successful China since the 2nd 4th of 2023.

Apple's show was boosted by promotions successful May arsenic Chinese e-commerce firms discounted Apple's iPhone 16 models, its latest devices, Counterpoint said. The tech elephantine besides increased trade-in prices for immoderate iPhone.

"Apple's accommodation of iPhone prices successful May was good timed and good received, coming a week up of the 618 buying festival," Ethan Qi, subordinate manager astatine Counterpoint said successful a property release. The 618 buying festival happens successful China each June and e-commerce retailers connection dense discounts.

Apple's instrumentality to maturation successful China volition beryllium welcomed by investors who person seen the company's banal autumn astir 15% this twelvemonth arsenic it faces a fig of headwinds.

U.S. President Donald Trump has threatened Apple with tariffs and urged CEO Tim Cook to manufacture iPhones successful America, a determination experts person said would beryllium near-impossible. China has besides been a headache for Apple since Huawei, whose smartphone concern was crippled by U.S. sanctions, made a comeback successful precocious 2023 with the merchandise of a caller telephone containing a more precocious chip that galore had thought would beryllium hard for China to produce.

Since then, Huawei has aggressively launched devices successful China and has adjacent begun dipping its toed backmost into planetary markets. The Chinese tech elephantine has recovered occurrence eating distant astatine immoderate of Apple's marketplace stock successful China.

Huawei's income roseate 12% year-on-year successful the second-quarter, according to Counterpoint. The steadfast was the biggest subordinate successful China by marketplace stock successful the 2nd quarter, followed by Vivo and past Apple successful 3rd place.

"Huawei is inactive riding precocious connected halfway idiosyncratic loyalty arsenic they regenerate their aged phones for caller Huawei releases," Counterpoint Senior Analyst Ivan Lam said.